In an age when we’re desperate for new answers to old questions, the traditional top-down approach to business is no longer going to cut it. Now, more than ever, we see innovative brands shifting to more open and collaborative methods when it comes to fueling social innovation. More companies are crowdsourcing ideas from consumers.
Unilever recently unveiled the new Foundry Ideas platform at the Cannes Lions Festival. It will amplify the company’s current efforts, acting as a hub for consumers and entrepreneurs to work together to tackle some of the most defining sustainability challenges of our time. It invites users to share their ideas on the platform, collaborate with others to make the idea better and have the chance to win prizes while making a big impact.