20 Jul Olivia Wilde Partners with H&M to Promote Conscious Consumerism
By: Joi M Sears
Americans spend over half a billion dollars a day on clothing. Imagine what the world would be like if just half of that amount was spent on only sustainable, ethical and eco-conscious brands. Conscious consumerism is based on the idea that every dollar is a vote. By leveraging our collective purchasing power, we can economically influence global companies to become more socially responsible. We can drastically change our planet simply by being more conscious of what we wear, how it is produced and what we do when we are done with it.
Conscious Commerce is an experiment in living (and shopping) with a conscience. It is the brainchild of American actress Olivia Wilde and partner Barbara “Babs” Burchfield. “This is our attempt to be useful humans,” they explain in a welcome letter written on their website. “Maybe if we all take small steps in the right direction, we can at least avoid being the assholes ensuring total world annihilation.”
The duo recently partnered with H&M to launch a Conscious Exclusive pop-up shop in Times Square. The actress-turned-humanitarian is also the face of the S/S Conscious Exclusive campaign, which celebrates the work of artisans all over the world. “The H&M Conscious Exclusive Collection doesn’t compromise on style. It’s a collection of pieces that I want to wear, and that are all made from sustainable materials. It’s how fashion should always be,” Wilde said.
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