Category: Green is the New Gangsta

by: Joi M. Sears

Adidas is giving a whole new meaning to the old adage, “One man’s trash is another man’s treasure.” The eco-conscious sneaker brand recently released an innovative pair of kicks made entirely of recycled plastic ocean waste. The shoes are the product of an ongoing partnership with Parley for the Oceans, an initiative dedicated to raising awareness and combatting plastic pollution in the oceans.

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“The conservation of the oceans is a cause that is close to my heart and those of many employees at the Adidas Group” said Eric Liedtke, executive board member for Adidas Group. “By partnering with Parley for the Oceans we are contributing to a great environmental cause. We co-create fabrics made from Ocean Plastic waste which we will integrate into our products.”

Adidas

Parley for the Oceans is an organization in which creators, thinkers and leaders come together to raise awareness about the state of the oceans and to collaborate on projects that can protect and conserve them. As a founding member, Adidas supports Parley for the Oceans in its education and communication efforts and its comprehensive Ocean Plastic Program that intends to end plastic pollution for good.

read more via Triple Pundit…

OUR “GREEN IS THE NEW GANGSTA” PROJECT IS AMONG THE FINALISTS FOR THE WORLD SUMMIT YOUTH AWARD 2014;


A global jury has selected the best 85 youth digital projects from around the world addressing the UN Millennium Development Goals.

The World Summit Youth Award (WSYA) has announced the 85 shortlisted project of its seventh edition and our “Green is the New Gangsta” project is among them.

The “Green is the New Gangsta” Project fuses online and offline action in an effort to spread awareness about important environmental issues, promote a more eco-conscious, ethical lifestyle, and inspire collective, creative action. It consists of five platforms, seamlessly working together to be a driving force behind environmental change: a community based arts programming and education project, a green consulting initiative, a crowdfunding platform, an e(co)-commerce platform and a fully integrated social marketing campaign.

The competition was fierce in 2014. 1896 users from 138 UN countries have applied. Under the guidance of Prof. Peter A. Bruck Chairman of the WSYA board, the Jury of international experts will select the 18 winners and 12 runners-up of the WSYA 2014.

Next Step: Winners’ Ceremony and WSYA Congress in Brazil

In a second round of evaluation, the “Green is the New Gangsta” project has the chance to be selected as an outstanding contribution to the achievement of the United Nations Millennium Development Goals through online creations. Hosted by the Humanitare Foundation, the winners’ ceremony will be held November 28th to December 1th, 2014 in Sao Paulo, Brazil. This event will feature world-class keynote speeches, hands-on workshops and engaging panel discussions about social entrepreneurship and the content industry. Who will join the winners’ event will be announced at the end of August 2014.

Six categories to spark innovation and change the world

All products in the WSYA contest –websites, mobile applications and media platforms– are being evaluated for their contribution to the achievements of the UN Millennium Development Goals (MDGs) and their capability to harness the power of technology for social improvement. The products were separated in 6 categories: Fight Poverty, Hunger and Disease, Education for All, Power 2 Women, Create your Culture, Go Green and Pursue Truth.
The complete list of all finalists can be found at www.youthaward.com

About the award

Established in 2005, The World Summit Youth Award (WSYA) is a leading international competition honoring excellence on the use of Internet for social empowerment. As an annual contest it seeks to motivate young people under the age of thirty to actively contribute to the achievement of the United Nations Millennium Development Goals. The MDGs were set in 2000 by the UN to prompt member states and civil society to fight poverty, hunger and disease, inequalities, lack of education and environmental degradation.

We’re gearing up to launch our new eco-fashion campaign which will inspire fashion lovers everywhere to be more conscious about the choices we make as consumers. In addition to community based arts programming, workshops, events, panel discussions etc. that address the concept of Environmental Justice, we will create a series of Eco-Fashion lookbooks to be distributed online. We hope to prove that eco-fashion is not just for granola eating hipsters and people that wear socks with sandals, but a movement which promotes an ethical lifestyle for Free People everywhere.

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1. Tapered Boyfriend Jeans

by Henry & Belle

Ethically made in Chicago, these Tapered Boyfriend Jeans offer a slimmer and more feminine take on the traditional boyfriend jean. Dress them up with a pair of super high pumps, or be comfy in a cute pair of flats. ($172.00)

2. Pima V-neck Tee
by: Ever/After

This super soft white tee has a deep v-neck and adds a feminine touch to this bold blue look. ($38.00)

3.  Out of the Blue Necklace
by: Knotty Girl

Feeling extra Knotty? Not a problem when you’re wearing this Out of the Blue necklace, a bold and complex original knot that is as lightweight as it is stunning.

This item is ethically handmade in New York. ($145.00)

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4. Royal Blue Backpack

by: Baggu

Long gone are the days of plastic, boxy backpacks heavy with keychains. The backpack has made a comeback and it is lightweight, convenient, and even stylish. This recycled cotton canvas version looks breezy and cute paired with a simple sundress or some denim cutoffs.

Features a hidden side zipper pocket with cell phone inner pocket, secure and easily accessed by user while backpack is being worn. Matte silver hardware, and tuck clasp closure on top flap. Reinforced bottom boot and taped seams for added durability. Grommeted drawstring top closure makes cinching bag easy.

 Adjustable straps and interior pocket. Comfortably holds a 13” laptop.

Ethically manufactured in China. ($42.00)

5. Norbert Ear Cuff
by: George & Laurel

Ear cuffs have been around for centuries, but they have just taken on a new and exciting life. Now they’re the ultimate fashion statement, and the Norbert Ear Cuff is no exception. Features 5 small tear shaped crystals arranged in an arc that makes for a mesmerizing accent to any ensemble.

14k Matte Gold Plating. Ethically made in Los Angeles ($100.00)

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All of the items listed below are available via Modavanti + Roozt. Be sure to check out some of their other awesome sustainable fashion items.