by: Joi M. Sears
Adidas is giving a whole new meaning to the old adage, “One man’s trash is another man’s treasure.” The eco-conscious sneaker brand recently released an innovative pair of kicks made entirely of recycled plastic ocean waste. The shoes are the product of an ongoing partnership with Parley for the Oceans, an initiative dedicated to raising awareness and combatting plastic pollution in the oceans.
“The conservation of the oceans is a cause that is close to my heart and those of many employees at the Adidas Group” said Eric Liedtke, executive board member for Adidas Group. “By partnering with Parley for the Oceans we are contributing to a great environmental cause. We co-create fabrics made from Ocean Plastic waste which we will integrate into our products.”
Parley for the Oceans is an organization in which creators, thinkers and leaders come together to raise awareness about the state of the oceans and to collaborate on projects that can protect and conserve them. As a founding member, Adidas supports Parley for the Oceans in its education and communication efforts and its comprehensive Ocean Plastic Program that intends to end plastic pollution for good.